(1) From my perspective, one effective strategy for promoting a small business is to build a strong social media presence. (2) To be more specific, by regularly posting photos, updates, and special offers on platforms like Instagram or Facebook, a business can reach more people in the local community and keep potential customers engaged. This approach is especially useful for small shops or restaurants that rely heavily on neighborhood support. (3) For example, my cousin Ethan helps out at a small café that was struggling to bring in new customers. He started managing their Instagram account, posting pictures of their daily specials, customer reviews, and behind-the-scenes videos of how their drinks were made. Within a few weeks, more people started visiting the café, saying they had seen it online. (4) To conclude, using social media is a cost-effective and powerful way for small businesses to increase visibility and attract more local customers.