Trial Offer
阅读材料
Trial Offer
Some companies sell their products only over the telephone or the Internet. This can be a challenge, because consumers may be reluctant to purchase new or unfamiliar products when they cannot actually see or touch them. One way companies can address this challenge is to use a sales technique called a trial offer. With a trial offer, companies allow a person to order a product over the phone or the Internet and then use it for a period of time before either paying for it or sending it back. Trial offers are often effective, because people are more likely to buy a product if they can try it before having to pay for it, and they often end up liking the product and keeping it.
听力材料
So how does this work? Well, I was watching TV a while ago, and I saw a commercial, you know, an advertisement for a piece of exercise equipment, a machine you use to strengthen your arm muscles. And the commercial was showing these people with really fit, strong arms using the machine. And they were talking about how great the machine was and how they'd gotten so much stronger since they started using it. And there was a phone number you could call to order the machine, but I just wasn't sure. I'd never seen or heard of that kind of machine before, so I didn't know if it would really work the way they said it would, so I decided not to buy it. Then a few weeks later, I saw another TV commercial for the same machine, but this time, instead of just giving a phone number that people could call to order and pay for it, the commercial said that people could order it and use it for a whole month for free, and that if they still liked it after trying it for a month, then they could pay for it and keep it, but then if they didn't like it, they could send it back to the company. So this time, I figured I might as well order it, because I had nothing to lose. And I did end up liking it. It was easy to use, and it made my arms a lot stronger. So after a month, I was happy.
问题
Explain how the example in the professor's lecture illustrates the concept of a trial offer.
我的笔记 编辑笔记
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分数最高最新
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基础版本（100词）
The concept of a trial offer allows customers to try a product before deciding to buy it. In the lecture, the professor saw an exercise machine on TV but was unsure about its effectiveness. Later, he saw another ad for the same machine offering a free one-month trial. This trial offer convinced him to order the machine because he could return it if he didn’t like it. After using it, he found it effective and decided to keep it. This example shows how trial offers reduce the risk for customers and encourage them to try and eventually buy the product.
高阶版本（150词）
The trial offer is a sales strategy that lets customers test a product before committing to a purchase, reducing their hesitation. In the lecture, the professor initially saw an ad for an exercise machine but was skeptical about its claims. However, when he encountered a second ad offering a one-month free trial, he decided to order it because there was no financial risk. During the trial period, he found the machine easy to use and effective in strengthening his arm muscles. As a result, he chose to keep it and pay for it. This example illustrates how trial offers address consumer reluctance by providing a risk-free opportunity to evaluate a product, ultimately increasing the likelihood of a purchase. The strategy works because it builds trust and allows customers to experience the product’s benefits firsthand.
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