What is the best strategy or approach that governments can use to attract more people to live in rural areas or villages？

Let's think about population trends in urban and rural areas (villages). Living in urban areas can be expensive; nonetheless, when they have a choice of where to live, people in some countries do not wish to live in rural areas even if the cost of living there is lower. If governments of some countries want to attract more people to live in rural areas or villages, what is the best strategy or approach that governments can use? Why?

I would live in a rural area if the government gave more financial help to farmers. Although it may cost very little to live in a rural area, it costs a lot to begin a career in agriculture. If I had financial help, I would start my own farm and be happy to live in a rural area.

In my country, urban centers are great places to live because you can access shops, restaurants, and museums. If the government of my country wanted to attract me to live in a rural area, the area would first have to attract more businesses focused on entertainment and culture than most rural areas have now.