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This is Scientific American 60-Second Tech. I'm Larry Greenemeier. Got a minute?

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You post photos on social media sites for the enjoyment of your family and friends.

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But your snapshots are also a potential gold mine of information about what you spend money on for those sites and the companies that advertise on them.

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Artificial intelligence software is on the horizon that can spot brands like Nike or Coke even in images without text or tags.

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Google, Facebook and other deep-pocketed investors are accelerating this software¡¯s development.

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Even startup photo-sharing service Pinterest got in on the action earlier this year by buying the even more "start-uppy" VisualGraph,

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whose software could be used to find and link photos with similar content.

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In general the software winning these investments uses machine vision, image recognition and/or visual search algorithms to identify objects and shapes as well as textures.

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One startup called Ditto Labs makes a search engine that specifically examines digital images for logos and brands.

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So next time you're chowing down in McDonald's, smile for that selfie.

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You're feeding that company's bottom line and probably helping a tech startup earn its next million.

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On second thought, why are YOU smiling?

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Thanks for the minute, for Scientific American 60-Second Tech. I'm Larry Greenemeier.

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