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1 .This is Scientific American 60-Second Tech. I'm Larry Greenemeier. Got a minute?
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2 .You post photos on social media sites for the enjoyment of your family and friends.
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3 .But your snapshots are also a potential gold mine of information about what you spend money on for those sites and the companies that advertise on them.
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4 .Artificial intelligence software is on the horizon that can spot brands like Nike or Coke even in images without text or tags.
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5 .Google, Facebook and other deep-pocketed investors are accelerating this software¡¯s development.
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6 .Even startup photo-sharing service Pinterest got in on the action earlier this year by buying the even more "start-uppy" VisualGraph,
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7 .whose software could be used to find and link photos with similar content.
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8 .In general the software winning these investments uses machine vision, image recognition and/or visual search algorithms to identify objects and shapes as well as textures.
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9 .One startup called Ditto Labs makes a search engine that specifically examines digital images for logos and brands.
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10 .So next time you're chowing down in McDonald's, smile for that selfie.
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11 .You're feeding that company's bottom line and probably helping a tech startup earn its next million.
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12 .On second thought, why are YOU smiling?
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13 .Thanks for the minute, for Scientific American 60-Second Tech. I'm Larry Greenemeier.
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