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This is Scientific American's 60-Second Health. I'm Katherine Harmon. Got a minute?

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TV ads for medication are as relentless as political ads during a campaign.

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But surely drug ads couldn't be as disingenuous as political ads.

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It's illegal for companies to make blatantly false claims about a drug.

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Nevertheless, a study shows that six out of 10 prescription drug ads are misleading,

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as were eight out of 10 ads for over-the-counter drugs.

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Researchers analyzed 168 ads for medication that aired on nightly news.

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They assessed each commercial's main claim.

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Their finding: only about a third of the ads made statements that were "objectively true."

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And more than half were potentially misleading, meaning they exaggerated claims, omitted important information, made unreasonable links to lifestyle improvement or conveyed opinion rather than fact.

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The study is in the Journal of General Internal Medicine.

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TV viewers might see as many as 30 hours of these ads each year.

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Perhaps the part to pay the most attention to is when they say, "Talk to your doctor."

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Thanks for the minute, for Scientific American's 60-Second Health. I'm Katherine Harmon.

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