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1 .This is Scientific American's 60-Second Health. I'm Katherine Harmon. Got a minute?
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2 .TV ads for medication are as relentless as political ads during a campaign.
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3 .But surely drug ads couldn't be as disingenuous as political ads.
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4 .
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5 .It's illegal for companies to make blatantly false claims about a drug.
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6 .Nevertheless, a study shows that six out of 10 prescription drug ads are misleading,
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7 .as were eight out of 10 ads for over-the-counter drugs.
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8 .Researchers analyzed 168 ads for medication that aired on nightly news.
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9 .They assessed each commercial's main claim.
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10 .Their finding: only about a third of the ads made statements that were "objectively true."
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11 .And more than half were potentially misleading, meaning they exaggerated claims, omitted important information, made unreasonable links to lifestyle improvement or conveyed opinion rather than fact.
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12 .The study is in the Journal of General Internal Medicine.
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13 .TV viewers might see as many as 30 hours of these ads each year.
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14 .Perhaps the part to pay the most attention to is when they say, "Talk to your doctor."
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15 .Thanks for the minute, for Scientific American's 60-Second Health. I'm Katherine Harmon.
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