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This is Scientific American 60-Second Science. I'm Karen Hopkin.This'll just take a minute.

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When it comes to communicating ideas, brevity is all the rage.

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Take a look at Twitter, which allows just 140 characters to speak your piece.

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Now scientists, it seems, could learn a lesson from the power of the tweet.

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Because a new study shows that scientific papers with shorter titles receive more citations.

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The article, tidily entitled 'The advantage of short paper titles,' is in the Royal Society journal Open Science.

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Scientific careers can be made or waylaid on the basis of publications.

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And the success of individual articles is often determined by how frequently those papers are referenced in other publications.

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But what makes a paper popular?

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Previous studies of the length of an article's title have yielded mixed findings, perhaps due to relatively small sample sizes.

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So researchers decided to cast a wider net.

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Fishing in an academic database called Scopus, they pulled out the most highly cited 20,000 papers for each of the seven years from 2007 to 2013.

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And they found that papers with terser titles top the citation count.

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Even when the researchers took into account the journal in which the publication appeared, some have stricter restrictions on title length than do others, the findings held true.

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Of course title length isn't everything.

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The article's content and subject area obviously attract different levels of interest.

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But a snappy title can't hurt.

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I mean, which would you rather read, an article from The Journal of Immunology with the title:

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Exposure of phosphatidylserine on the surface of apoptotic lymphocytes triggers specific recognition and removal by macrophages.

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Or a related article from the journal Cell Death and Differentiation simply called:Phosphatidylserine, a death knell.

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You, me, John Donne will probably pick the short and quick.

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Thanks for the minute, for Scientific American 60-Second Science. I'm Karen Hopkin.

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This is Scientific American 60-Second Science. I'm Karen Hopkin.This'll just take a minute.

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When it comes to communicating ideas, brevity is all the rage.

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Take a look at Twitter, which allows just 140 characters to speak your piece.

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Now scientists, it seems, could learn a lesson from the power of the tweet.

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Because a new study shows that scientific papers with shorter titles receive more citations.

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The article, tidily entitled 'The advantage of short paper titles,' is in the Royal Society journal Open Science.

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Scientific careers can be made or waylaid on the basis of publications.

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8 / 22
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And the success of individual articles is often determined by how frequently those papers are referenced in other publications.

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But what makes a paper popular?

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Previous studies of the length of an article's title have yielded mixed findings, perhaps due to relatively small sample sizes.

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So researchers decided to cast a wider net.

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Fishing in an academic database called Scopus, they pulled out the most highly cited 20,000 papers for each of the seven years from 2007 to 2013.

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And they found that papers with terser titles top the citation count.

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Even when the researchers took into account the journal in which the publication appeared, some have stricter restrictions on title length than do others, the findings held true.

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Of course title length isn't everything.

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The article's content and subject area obviously attract different levels of interest.

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But a snappy title can't hurt.

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I mean, which would you rather read, an article from The Journal of Immunology with the title:

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Exposure of phosphatidylserine on the surface of apoptotic lymphocytes triggers specific recognition and removal by macrophages.

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Or a related article from the journal Cell Death and Differentiation simply called:Phosphatidylserine, a death knell.

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You, me, John Donne will probably pick the short and quick.

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Thanks for the minute, for Scientific American 60-Second Science. I'm Karen Hopkin.

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