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1 .This is Scientific American 60-Second Science. I'm Karen Hopkin.This'll just take a minute.
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2 .When it comes to communicating ideas, brevity is all the rage.
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3 .Take a look at Twitter, which allows just 140 characters to speak your piece.
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4 .Now scientists, it seems, could learn a lesson from the power of the tweet.
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5 .Because a new study shows that scientific papers with shorter titles receive more citations.
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6 .The article, tidily entitled 'The advantage of short paper titles,' is in the Royal Society journal Open Science.
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7 .Scientific careers can be made or waylaid on the basis of publications.
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8 .And the success of individual articles is often determined by how frequently those papers are referenced in other publications.
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9 .But what makes a paper popular?
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10 .Previous studies of the length of an article's title have yielded mixed findings, perhaps due to relatively small sample sizes.
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11 .So researchers decided to cast a wider net.
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12 .Fishing in an academic database called Scopus, they pulled out the most highly cited 20,000 papers for each of the seven years from 2007 to 2013.
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13 .And they found that papers with terser titles top the citation count.
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14 .Even when the researchers took into account the journal in which the publication appeared, some have stricter restrictions on title length than do others, the findings held true.
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15 .Of course title length isn't everything.
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16 .The article's content and subject area obviously attract different levels of interest.
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17 .But a snappy title can't hurt.
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18 .I mean, which would you rather read, an article from The Journal of Immunology with the title:
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19 .Exposure of phosphatidylserine on the surface of apoptotic lymphocytes triggers specific recognition and removal by macrophages.
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20 .Or a related article from the journal Cell Death and Differentiation simply called:Phosphatidylserine, a death knell.
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21 .You, me, John Donne will probably pick the short and quick.
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22 .Thanks for the minute, for Scientific American 60-Second Science. I'm Karen Hopkin.
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