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This is Scientific American's 60-Second Tech. I'm Larry Greenemeier. Got a minute?
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Since going public two years ago, Facebook has dialed up efforts to turn every "like," "share" and "comment" into ad dollars.
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A billion-plus users is one thing, but the company's now got shareholders to satisfy.
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So Facebook helps advertisers target its members via their personal information and preferences.
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The social network now even has a strategy for exposing info about members who've kept their job or relationship status blank.
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Now another user can click the new "Ask" button and fill Facebook in on those details.
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So even if you'd hoped to keep a low profile, your nosy friends can raise it.
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Facebook will also expand its successful video advertising strategy beyond the U.S.later this year.
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Users in Britain, Japan and five other countries will soon find these 15-second auto-play ads among posts from friends and family.
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That's right. even your family messages will be sponsored.
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The company also wants members to share more private info via mobile devices.
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Since Snapchat rejected its $3 billion acquisition offer, Facebook will now reportedly build its own video-messaging app called Slingshot.
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Perhaps an ironic name for a company that could be described as a Goliath.
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Thanks for the minute, for Scientific American's 60-Second Tech. I'm Larry Greenemeier.
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显示原文 =This is Scientific American's 60-Second Tech. I'm Larry Greenemeier. Got a minute?
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2 / 14
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显示原文 =Since going public two years ago, Facebook has dialed up efforts to turn every "like," "share" and "comment" into ad dollars.
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3 / 14
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显示原文 =A billion-plus users is one thing, but the company's now got shareholders to satisfy.
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4 / 14
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显示原文 =So Facebook helps advertisers target its members via their personal information and preferences.
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5 / 14
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显示原文 =The social network now even has a strategy for exposing info about members who've kept their job or relationship status blank.
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6 / 14
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显示原文 =Now another user can click the new "Ask" button and fill Facebook in on those details.
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7 / 14
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显示原文 =So even if you'd hoped to keep a low profile, your nosy friends can raise it.
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8 / 14
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显示原文 =Facebook will also expand its successful video advertising strategy beyond the U.S.later this year.
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9 / 14
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显示原文 =Users in Britain, Japan and five other countries will soon find these 15-second auto-play ads among posts from friends and family.
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10 / 14
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显示原文 =That's right. even your family messages will be sponsored.
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11 / 14
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显示原文 =The company also wants members to share more private info via mobile devices.
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12 / 14
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显示原文 =Since Snapchat rejected its $3 billion acquisition offer, Facebook will now reportedly build its own video-messaging app called Slingshot.
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13 / 14
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显示原文 =Perhaps an ironic name for a company that could be described as a Goliath.
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14 / 14
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显示原文 =Thanks for the minute, for Scientific American's 60-Second Tech. I'm Larry Greenemeier.
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