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1 .This is Scientific American's 60-Second Tech. I'm Larry Greenemeier. Got a minute?
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2 .Since going public two years ago, Facebook has dialed up efforts to turn every "like," "share" and "comment" into ad dollars.
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3 .A billion-plus users is one thing, but the company's now got shareholders to satisfy.
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4 .So Facebook helps advertisers target its members via their personal information and preferences.
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5 .The social network now even has a strategy for exposing info about members who've kept their job or relationship status blank.
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6 .Now another user can click the new "Ask" button and fill Facebook in on those details.
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7 .So even if you'd hoped to keep a low profile, your nosy friends can raise it.
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8 .Facebook will also expand its successful video advertising strategy beyond the U.S.later this year.
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9 .Users in Britain, Japan and five other countries will soon find these 15-second auto-play ads among posts from friends and family.
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10 .That's right. even your family messages will be sponsored.
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11 .The company also wants members to share more private info via mobile devices.
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12 .Since Snapchat rejected its $3 billion acquisition offer, Facebook will now reportedly build its own video-messaging app called Slingshot.
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13 .Perhaps an ironic name for a company that could be described as a Goliath.
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14 .Thanks for the minute, for Scientific American's 60-Second Tech. I'm Larry Greenemeier.
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