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This is Scientific American's 60-Second Science. I'm Allie Wilkinson. Got a minute?

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Lady Gaga's fake fingernails and Justin Timberlake's partly eaten French toast have fetched big bucks at auction.

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Because these seemingly worthless items once belonged to a celebrity.

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Now a study finds that the price depends on the how much contact the celeb had with an item and whether they were heroes or villains.

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The research is in the Proceedings of the National Academy of Sciences.

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Data from auctions revealed that people spend more on items like jewelry rather than furniture, at least for well-liked folks such as JFK or Jackie O.

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Items from reviled celebs such as Bernie Madoff fetched lower bids.

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The findings suggest that people's desire for celebrity memorabilia stems from the belief in what's called contagion:

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the idea that a person's essence can be transferred through an object they touched.

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A follow-up experiment further supports the contagion idea.

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Participants said they would pay substantially less for a celebrity darling's sweater if it had been sterilized.

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But sterilization actually increased the amount subjects would pay for a sweater owned by a disliked celebrity.

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Gives a whole new meaning to money laundering.

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Thanks for the minute, for Scientific American's 60-Second Science. I'm Allie Wilkinson.

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