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1 .This is Scientific American's 60-Second Science. I'm Allie Wilkinson. Got a minute?
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2 .Lady Gaga's fake fingernails and Justin Timberlake's partly eaten French toast have fetched big bucks at auction.
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3 .Because these seemingly worthless items once belonged to a celebrity.
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4 .Now a study finds that the price depends on the how much contact the celeb had with an item and whether they were heroes or villains.
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5 .The research is in the Proceedings of the National Academy of Sciences.
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6 .Data from auctions revealed that people spend more on items like jewelry rather than furniture, at least for well-liked folks such as JFK or Jackie O.
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7 .Items from reviled celebs such as Bernie Madoff fetched lower bids.
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8 .The findings suggest that people's desire for celebrity memorabilia stems from the belief in what's called contagion:
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9 .the idea that a person's essence can be transferred through an object they touched.
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10 .A follow-up experiment further supports the contagion idea.
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11 .Participants said they would pay substantially less for a celebrity darling's sweater if it had been sterilized.
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12 .But sterilization actually increased the amount subjects would pay for a sweater owned by a disliked celebrity.
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13 .Gives a whole new meaning to money laundering.
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14 .Thanks for the minute, for Scientific American's 60-Second Science. I'm Allie Wilkinson.
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