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This is Scientific American's 60-Second Tech, I'm Larry Greenemeier. Got a minute?

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Never post anything to social media that you wouldn't want your mother to see.

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A pretty good rule of thumb, if you assume a particular post will linger in perpetuity.

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A new app called Snapchat, however, argues that some photos and messages should not stay with us forever.

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That's why the app lets you set an expiration of up to 10 seconds for shared content after it's viewed.

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The app developers then delete these "snaps" from their servers.

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Sounds like the perfect app for sexting, although Snapchat's makers insists that's not what it's for.

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Anyone who goes that route should know Snapchat is subject to search warrants just like any other site.

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And they store unopened snaps for 30 days.

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Facebook and Google like the app so much they each offered to snatch up Snapchat for billions of dollars.

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Not bad for a two-year-old company with no revenue.

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Snapchat declined both offers.

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Maybe they want to follow Twitter's path to a big IPO.

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If they're just holding out for more money, they better hope their appeal lasts longer than one of their snaps.

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Thanks for the minute, for Scientific American's 60-Second Tech. I'm Larry Greenemeier.

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