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1 .This is Scientific American's 60-Second Tech, I'm Larry Greenemeier. Got a minute?
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2 .Never post anything to social media that you wouldn't want your mother to see.
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3 .A pretty good rule of thumb, if you assume a particular post will linger in perpetuity.
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4 .A new app called Snapchat, however, argues that some photos and messages should not stay with us forever.
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5 .That's why the app lets you set an expiration of up to 10 seconds for shared content after it's viewed.
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6 .The app developers then delete these "snaps" from their servers.
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7 .Sounds like the perfect app for sexting, although Snapchat's makers insists that's not what it's for.
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8 .Anyone who goes that route should know Snapchat is subject to search warrants just like any other site.
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9 .And they store unopened snaps for 30 days.
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10 .Facebook and Google like the app so much they each offered to snatch up Snapchat for billions of dollars.
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11 .Not bad for a two-year-old company with no revenue.
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12 .Snapchat declined both offers.
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13 .Maybe they want to follow Twitter's path to a big IPO.
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14 .If they're just holding out for more money, they better hope their appeal lasts longer than one of their snaps.
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15 .Thanks for the minute, for Scientific American's 60-Second Tech. I'm Larry Greenemeier.
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