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第1段
1 .<-NARRATOR:-> Now listen to part of a lecture on this topic in a business management class.
现在，请听某堂商业管理课上的部分讲课内容。
第2段
1 .<-MALE PROFESSOR:-> So let me tell you about my own experience with this when I was working for a computer company a couple of years ago.
那么，现在让我来说说自己的一些经历吧。几年前，我供职于一家电脑公司。
2 .So one day, a coworker and I suggested we should give our computers a design makeover, make them look more up to date.
所以呢，有一天我的一位同事和我建议应该对电脑外观重新整改设计：让它们更加具有时代的气息。
3 .Market research was showing that new customers said they would be more interested in buying our computers if they looked cooler.
市场调查显示：如果我们的电脑看起来更炫酷的话，新顾客会更加有兴趣，会更加愿意购买。
4 .Our technology was advanced, but the outside design looked really old-fashioned.
我们的技术是进步了，但是电脑的外部设计看起来真是落后。
5 .At first, more than half the group supported us.
起初呢，组里有超过一半的人是支持我们的。
6 .There were a few senior managers there though who didn't support the design change.
但有一些高级经理不支持设计的变动。
7 .One of the senior managers said,"Our focus has always been on technology.
其中一位高级经理说：“我们的重心永远是要放在技术上，
8 .Changing the look is an unnecessary cost."
改变外观是不必要的花费。”
9 .Almost immediately, some of our supporters changed their minds.
基本上就在那一瞬间，我们的一些支持者们就改变主意了。
10 .Even my coworker changed his mind.
甚至我那位同事都改变想法了！
11 .When I asked him why after the meeting, he told me he didn't want to make a bad impression on the senior managers.
散会后，我问他为什么呀，他说自己不想给高级经理留下坏印象。
12 .He thought that disagreeing with them might jeopardize his chances of getting a promotion by not looking like a team player.
他觉得和他们意见不统一，会影响到自己的升迁机会，因为持反对意见的话会让自己看起来不善于团队合作。
13 .What about me?
那么我是怎么想的呢？
14 .I hate to admit it, but after a few hours of discussion, I started wondering if it was worth everyone's time to argue about this.
我很讨厌承认这一点，但是，经过几个小时的讨论后，我开始怀疑大家是否值得花时间去讨论这件事。
15 .As more people sided with senior management, I started to feel like I was the only one holding up the vote.
随着越来越多的人站在高级经理那边，我开始觉得只有自己一个人支持整改设计的投票。
16 .Everyone else seemed to think change wasn't necessary, so I voted against my own idea in the end.
似乎大家都觉得没有改变的必要。所以，最后我投了反对票，反对了自己的观点。
17 .So we unanimously decided to stay with the current old-looking design.
所以呢，我们全体一致认为要保持现有的老外观设计。
18 .But this decision ended up costing us a lot of money.
但是这个决定让我们付出了惨痛的代价，让公司损失了很多钱。
19 .That same year, our competitor came out with a new design that attracted some of our customers and prevented us from profiting on potential new customers.
就在同一年，我们的竞争对手推出了新设计，吸引了我们的一些客户，也让我们失去了从潜在客户获利的机会。