In my view, the most common error people commit when purchasing technology products is allowing brand loyalty or marketing hype to influence their decision without conducting proper research. Often, individuals are drawn to well-known brands or heavily advertised products, mistakenly equating popularity with quality. Although well-established brands frequently provide reliable products, this isn't always true, and there are times when less famous brands might provide better value or features. It's important for consumers to read reviews, compare specifications, and ideally, test various products in stores before finalizing their purchase. For instance, my cousin, swayed by aggressive marketing, chose a high-end laptop from a renowned brand without considering other options. Initially, the brand's prestige seemed promising, but he quickly encountered issues related to battery life and performance. This led him to adopt a more thorough approach for his subsequent purchase. He carefully examined different models, read detailed reviews, and tested several laptops in stores. In the end, he selected a laptop from a lesser-known brand that provided superior performance and longer battery life at a more affordable price.