Is advertising a way of manipulating or an important source of information?

问题

Your professor is teaching a class on business. Write a post responding to the professor`s question. In your response, you should:
• express and support your personal opinion
• make a contribution to the discussion in your own words
An effective response will contain at least 100 words.

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Dr. Diaz

We are all exposed to a lot of advertising especially on the internet. And of course, businesses spend a lot of money to create and distribute advertising. Before next class, I would like for you to discuss this question: Is advertising just a way of manipulating people to buy things they do not need or is it an important source of information that helps people make informed consumer decisions?
学生头像

Karen

I don't think most people consider ads to be valuable. I read that in just one one year from 2018 to 2019the number of computers, tablets and mobile phones using ad blockers increased from 142million to 615 million.
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Brad

People can find out a lot about products from advertising. There's plenty of evidence that people usually begin the process of making a big purchase by looking at ads and reviews. I have to go to another class right now, but I’m going to post later about an advertisement that gave me a lot of useful information.
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  • 学员PAQolF
    学员PAQolF
    Brad presents a reasonable opinion that ads help people to learn the information of the things that they may need. Admittedly, ads are a useful way for people learning information and helping them to compare the goods. However, considering the experience I have with the ads, there is a question about whether the information provided by the company is reliable. Therefore, I inclined the ads are jus
    2025-04-16 13:05:22
    kmf1283420massud
    kmf1283420massud
    If people want to plan a travel in East Asia, they can search the keywords on a search engine, and then get lots of useful information, including airlines, restaurants, hotels. While I understand Karen's concern that ads might not be valuable, I think she overlooks the fact that some specific people may need them. For instance, loan advertisements are useful for those who urgently need money.
    2025-04-05 21:04:26
    kmf1283420massud
    kmf1283420massud
    In my opinion, advertising is an important source of information that helps people make informed consumer decisions. I fully agree with Brad's argument that advertisements can provide people with a lot of useful information. I would like to emphasize my belief that ads help people categorize information. For example, there are so many types of ads on the internet and they are well-categorized.
    2025-04-05 20:59:10

  • From my viewpoint, advertisements are incredibly useful for consumers, especially when making significant purchases—a sentiment that aligns perfectly with Brad's opinion. Moreover, advertising is crucial in helping consumers compare prices effectively. By featuring prices, discounts, or special offers, advertisements provide a platform for consumers to directly compare the costs associated with different brands, products, or retailers. This capability is essential for individuals who are budgeting or seeking the best value for their money. Without such transparency, customers might spend more than necessary or compromise on less preferable choices. For instance, when a consumer is in the market for a new smartphone, online ads that display various models along with their features and prices allow for a straightforward comparison. This comparison enables the buyer to select a device that meets both their needs and budget, leading to a more informed and satisfactory purchase.


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