Is targeted advertising ethical or an invasion of privacy ?

问题

Your professor is teaching a class on marketing. Write a post responding to the professor`s question. In your response, you should
• express and support your personal opinion
• make a contribution to the discussion in your own words
An effective response will contain at least 100 words. You have ten minutes to write.

Professor

Today, we’re discussing the ethics of targeted advertising. Some people argue that online advertising which uses personal information to target specific people is an invasion of privacy. Others argue that it’s simply an acceptable way to reach consumers with products and services they’re interested in. What’s your take? Do you think targeted advertising is ethical, or is it an invasion of privacy?

Jessica

I think targeted advertising is an invasion of privacy. Advertisers shouldn’t be able to track and use our personal information to sell us products. It’s not fair to consumers, and it’s a violation of our rights. Instead, advertisers should focus on creating high-quality ads that appeal to a broad audience. By doing that they can both increase their sales and show respect for their customers.

Mike

I disagree with Jessica. I think targeted advertising is ethical. It’s a more efficient way to reach consumers with products and services that are relevant to their interests. With the money they save by using more effective marketing techniques, companies can afford to offer lower prices to their customers. Plus, we can always opt-out of targeted advertising by adjusting our privacy settings. As long as advertisers give users a choice, I think targeted advertising can be beneficial for both businesses and consumers.

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Personally, I don't see targeted advertising as a matter of ethical concern. Echoing Mike's sentiment, I believe individuals have the choice to opt-out if targeted advertising does not sit well with them. I'd like to add that targeted advertising offers a strategic advantage to businesses through the personalization of advertising messages. This personalization significantly enhances the likelihood of a message striking a chord with consumers on an individual basis. In turn, this fosters stronger and more meaningful connections between brands and their customers, leading to improved engagement, fostering brand loyalty, and potentially boosting sales and customer retention.

Jessica pointed out the necessity for companies to craft advertisements that appeal to a broad audience. However, she overlooked the fact that as more brands lean into targeted advertising, those sticking exclusively to general advertising strategies risk losing their competitive advantage. Such brands may become out of touch or irrelevant to modern consumers who prefer personalized content.

From my perspective, targeted advertising does not raise ethical issues.
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Is targeted advertising ethical or an invasion of privacy ?

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