In-Between Sized Phablets Attract Consumers




This is Scientific American's 60-Second Tech, I'm Larry Greenemeier. Got a minute?
A new class of oversized smart phones has emerged called "phablets"--a hybrid between a phone and tablet.
Samsung kicked off the trend with its 5.3-inch Galaxy Note in October, 2011.
And Huawei's Ascend Mate, displayed at the recent Consumer Electronics Show in Las Vegas, measures 6.1-inches, less than 2 inches smaller than the Apple iPad Mini.
And market-intelligence firm ABI Research forecasts 208 million phablets will be sold worldwide in 2015, more than twice as many as in 2012.
After decades of shrinking down to a manageable size, why are mobile phones returning to their roots as ergonomically challenged paperweights?
Partly, it's vendors trying to sell us more gadgets, of course.
Another explanation came from a Qualcomm executive at the Vegas show,
who pointed out that the larger form factor plays well in China, the world's largest smart-phone market, due to the size of the characters in their alphabet.
And a recent iPhone to Galaxy convert told me that he's come to think of the device as a true tiny tablet.
On which, in a pinch, you could even make a phone call.
Thanks for the minute, for Scientific American's 60-Second Tech. I'm Larry Greenemeier.