New TV Channel Gives Dogs Pause

This is Scientific American's 60-Second Tech. I'm Larry Greenemeier.Got a minute?
TV is going to the dogs.
Because soon dogs can watch a channel that caters to their canine sensibilities.
DOGTV is already available in some markets and debuts nationally August 1 on DirecTV, at $6 to $10 a month.
Roku users also can subscribe.
Programs allegedly promote relaxation or stimulation, or simply display scenes of daily doggy life.
A "relaxation" preview on DOGTV's site features a montage of boats on a lake and pooches lounging in exotic locales, all set to a new age score.
The offerings are designed specifically for a dog's eyes and ears.
Images are colored to enhance details.
Contrast, brightness and frame rate are also tweaked to accommodate canine vision.
And sounds and music stay within a specific frequency range to keep canine viewers from being startled or agitated.
DOGTV's three-to-six-minute features are programmed to fit into the average stay-at-home dog's daily routine.
If the channel is a success, it could bring new meaning to the term watchdog.
Thanks for the minute, for Scientific American's 60-Second Tech. I'm Larry Greenemeier.