Refute-and-Persuade

纠错

阅读材料

Refute-and-Persuade

Sometimes companies realize that consumers may have developed a negative impression of a product. One way in which they can resolve this problem is by using an advertising technique known as refute-and-persuade. Refute-and-persuade means that in advertising a product, the company first indicates its awareness of the product's disadvantage. But then the company refutes or challenges that disadvantage by demonstrating how the advantage of buying and using the product makes up for any limitation it may have. In this way, companies can persuade consumers to purchase a product despite its drawbacks.

听力材料 精听听写练习

查看听力原文 查看听力原文

    <-NARRATOR:-> Now listen to part of a lecture in a business class.
    <-MALE PROFESSOR:-> Alright, so
    I actually saw a good example of this just the other day.
    I watched an advertisement on television
    for a well-known company's pots and pans.
    And in the advertisement
    there was a woman-a professional cook-
    talking about how she uses the company's pots and pans in her own kitchen.
    Now the woman in the advertisement began by saying that this company's pots and pans were expensive . . .
    she just came right out and admitted to the audience that they cost a lot more than most other companies' pots and pans.
    And she also said she realized that when people went shopping for new cookware,
    they might feel that
    they just didn't want to spend all that money on such expensive pots and pans
    since there were so many others in the store that cost a lot less.
    But then she went on to explain that the extra cost was worthwhile
    because although these pots and pans cost more to begin with,
    they actually saved you money in the long run.
    How? Well,
    they came with a special lifetime warranty,
    which meant the company would replace them free if anything ever went wrong.
    And that's something most companies that make pots and pans
    couldn't say about their products.

问题

Explain how the example of the television advertisement for pots and pans from the lecture illustrates the technique of refute-and-persuade.

直接做题

我的笔记 编辑笔记

精华内容
  • 优秀录音
  • 网友思路
  • 名师思路
  • 分数最高
    最新
  • 会员福利内容准备中,丰富答题思路即将上线

题目讨论

如果对题目有疑问,欢迎来提出你的问题,热心的小伙伴会帮你解答。

用户头像
已经输入0个字
发表

最新提问