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This is Scientific American 60-Second Science. I'm Cynthia Graber.Got a minute?
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It's obvious that, say, turning the lights off saves money.
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But being reminded that using less energy saves money may not be the most effective way to motivate consumer efficiency.
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Instead, citing environmental and health benefits appears to an even bigger influence.
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That's according to a study in the Proceedings of the National Academy of Sciences.
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Air pollution from coal and natural gas plants has a demonstrated impact on childhood asthma and cancer.
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But that point has not been well communicated as part of a conservation effort.
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So the scientists monitored 118 Los Angeles apartments.
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The residents received access to real-time information on household energy consumption, down to the level of individual appliances.
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For slightly more than three months, half the households received weekly updates comparing their energy use to their most energy-efficient neighbors, along with the related cost savings.
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The other group received weekly messages about the emissions and pollution they generated, and the resulting health impacts.
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The cost savings group did not change their behavior significantly.
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But the group that received the health and environmental information reduced consumption by 8 percent compared to the control.
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And in households with children, the effect was even stronger: they reduced their use by a whopping 19 percent.
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Research has shown that behavioral changes alone could lead to a 20 percent reduction in energy consumption, reducing carbon emissions by some 123 million metric tons each year.
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Seems like it could be possible to mount a major conservation effort based on the right regular reminders.
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Thanks for the minute, for Scientific American's 60-Second Science. I'm Cynthia Graber.
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1 / 17
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显示原文 =This is Scientific American 60-Second Science. I'm Cynthia Graber.Got a minute?
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2 / 17
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显示原文 =It's obvious that, say, turning the lights off saves money.
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3 / 17
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显示原文 =But being reminded that using less energy saves money may not be the most effective way to motivate consumer efficiency.
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4 / 17
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显示原文 =Instead, citing environmental and health benefits appears to an even bigger influence.
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5 / 17
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显示原文 =That's according to a study in the Proceedings of the National Academy of Sciences.
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显示原文 =Air pollution from coal and natural gas plants has a demonstrated impact on childhood asthma and cancer.
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7 / 17
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显示原文 =But that point has not been well communicated as part of a conservation effort.
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8 / 17
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显示原文 =So the scientists monitored 118 Los Angeles apartments.
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9 / 17
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显示原文 =The residents received access to real-time information on household energy consumption, down to the level of individual appliances.
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10 / 17
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显示原文 =For slightly more than three months, half the households received weekly updates comparing their energy use to their most energy-efficient neighbors, along with the related cost savings.
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11 / 17
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显示原文 =The other group received weekly messages about the emissions and pollution they generated, and the resulting health impacts.
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12 / 17
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显示原文 =The cost savings group did not change their behavior significantly.
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13 / 17
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显示原文 =But the group that received the health and environmental information reduced consumption by 8 percent compared to the control.
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14 / 17
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显示原文 =And in households with children, the effect was even stronger: they reduced their use by a whopping 19 percent.
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15 / 17
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显示原文 =Research has shown that behavioral changes alone could lead to a 20 percent reduction in energy consumption, reducing carbon emissions by some 123 million metric tons each year.
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16 / 17
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显示原文 =Seems like it could be possible to mount a major conservation effort based on the right regular reminders.
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17 / 17
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显示原文 =Thanks for the minute, for Scientific American's 60-Second Science. I'm Cynthia Graber.
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- 单句循环：关
- 单句循环：×3
- 单句循环：×5
- 单句循环：∞