段落1
This is Scientific American's 60-Second Science. I'm Steve Mirsky. Got a minute?
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"Sometimes things are very stable, and then they change a lot."
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Reed Hastings, the CEO of Netflix.
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He was talking May 5th at the re:publica 15 digital culture conference in Berlin.
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Although his comment is a neat summary of punctuated equilibrium, his topic was not biological evolution, but the evolution of how we watch TV.
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"And we will come to see that linear TV declines every year for the next 20 years.
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And that Internet TV rises every year.
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"The advantages with Internet TV are you can watch it when you want, you can watch it on any screen, you can watch it with any combination of subtitles and dubbing that you want.
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"And so year by year linear TV will shrink, even with sports.
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So, in the next World Cup, many of you will have 4k televisions, and you'll want to watch the World Cup in 4k.
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But broadcast and linear and cable will not be able to provide you a 4k signal.
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But instead it will come over the Internet.
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"Of course, shows over the Internet, you'll have many choices between ad-supported models like YouTube and commercial-free models like Netflix.
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And the television screen will look like a large iPad, take an iPad and stretch it out two meters wide.
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It'll be like that, where there's all different applications, all different options, all competing for your time and attention, and improving.
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"The Internet will get so much faster, fiber to every household that has electricity.
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All of this will happen over the next 10 years, propelling and driving Internet video.
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And you'll have more and more options on your smart TV or on your phone as all video moves to the Internet.
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"And what we're excited about is as we produce for the Internet, how could we do this in nonconventional ways.
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Certainly we could make TV shows like everybody else, but on the Internet we ought to be able to make TV shows that can't be done on linear.
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We ought to be able to play with formats, with interactivity, with length of episode, with plot twists to do amazing things in entertainment and engagement that's never been done before."
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Thanks for the minute, for Scientific American's 60-Second Science. I'm Steve Mirsky.
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1 / 22
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显示原文 =This is Scientific American's 60-Second Science. I'm Steve Mirsky. Got a minute?
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2 / 22
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显示原文 ="Sometimes things are very stable, and then they change a lot."
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3 / 22
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显示原文 =Reed Hastings, the CEO of Netflix.
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4 / 22
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显示原文 =He was talking May 5th at the re:publica 15 digital culture conference in Berlin.
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5 / 22
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显示原文 =Although his comment is a neat summary of punctuated equilibrium, his topic was not biological evolution, but the evolution of how we watch TV.
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6 / 22
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显示原文 ="And we will come to see that linear TV declines every year for the next 20 years.
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7 / 22
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显示原文 =And that Internet TV rises every year.
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8 / 22
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显示原文 ="The advantages with Internet TV are you can watch it when you want, you can watch it on any screen, you can watch it with any combination of subtitles and dubbing that you want.
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9 / 22
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显示原文 ="And so year by year linear TV will shrink, even with sports.
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10 / 22
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显示原文 =So, in the next World Cup, many of you will have 4k televisions, and you'll want to watch the World Cup in 4k.
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11 / 22
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显示原文 =But broadcast and linear and cable will not be able to provide you a 4k signal.
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12 / 22
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显示原文 =But instead it will come over the Internet.
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13 / 22
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显示原文 ="Of course, shows over the Internet, you'll have many choices between ad-supported models like YouTube and commercial-free models like Netflix.
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14 / 22
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显示原文 =And the television screen will look like a large iPad, take an iPad and stretch it out two meters wide.
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15 / 22
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显示原文 =It'll be like that, where there's all different applications, all different options, all competing for your time and attention, and improving.
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16 / 22
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显示原文 ="The Internet will get so much faster, fiber to every household that has electricity.
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17 / 22
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显示原文 =All of this will happen over the next 10 years, propelling and driving Internet video.
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18 / 22
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显示原文 =And you'll have more and more options on your smart TV or on your phone as all video moves to the Internet.
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19 / 22
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显示原文 ="And what we're excited about is as we produce for the Internet, how could we do this in nonconventional ways.
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20 / 22
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显示原文 =Certainly we could make TV shows like everybody else, but on the Internet we ought to be able to make TV shows that can't be done on linear.
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21 / 22
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显示原文 =We ought to be able to play with formats, with interactivity, with length of episode, with plot twists to do amazing things in entertainment and engagement that's never been done before."
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22 / 22
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显示原文 =Thanks for the minute, for Scientific American's 60-Second Science. I'm Steve Mirsky.
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- 单句循环:关
- 单句循环:×3
- 单句循环:×5
- 单句循环:∞