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This is Scientific American 60-Second Science. I'm Christopher Intagliata. Got a minute?

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Justin Bieber has nearly 39 million followers on Twitter, eight million more than the President.

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But for those of us who aren't as blessed as Bieber, researchers have come up with a few tips to racking up more followers,

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based on an analysis of over 500 active tweeters and their half million tweets, over a 15-month period.

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First, stop talking about yourself.

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Timely, informative tweets are 30 times more effective at snagging new followers than tweets about your pancakes.

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Sophisticated language also attracts followers, even within the short format.

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Since Twitter is a web of very weak social ties, often people you've never met, spare them the bad news about your commute.

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Negativity drives potential followers away.

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Being guilty of "hashtag abuse" is another no-no, limit the use of hashtags so that they maintain some value.

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The researchers presented their findings at the recent Conference on Human Factors in Computing Systems, in Paris.

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Of course, one recent report claims that half of Bieber's followers are actually fakes, like spambots,

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and he gets most of his real followers simply for being famous.

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To increase your Twitter fan base, you have to actually be interesting.

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Thanks for the minute, for Scientific American 60-Second Science. I'm Christopher Intagliata.

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