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第1段
1 .<-NARRATOR:-> Now listen to part of a lecture on this topic in a marketing class.
请听营销课上关于这个话题的部分内容。
第2段
1 .<-MALE PROFESSOR:-> Nowadays, something you notice more and more is television commercials that are made specifically for certain television programs.
如今越来越频繁出现在你视线中的就是针对特定电视节目而制作的电视广告。
2 .So let's say a company wants to sell a telephone, a cell phone.
比如说，一家公司想要出售手机。
3 .Now during TV shows that young people watch, you know shows with pop music or teen serials, they create the commercial that emphasizes how fun the phone is.
那么在年轻人观看的电视节目中，像有流行音乐的节目或者青少年节目，他们就会播出一则强调那部手机的乐趣的广告。
4 .You know, the phone has bright colors and they show kids having a good time with their friends.
比如说这部手机机身色彩明快啊，还会展示一些孩子们和朋友一起玩手机的画面。
5 .And well the company wants the kids watching TV at this time to want to buy this phone, this phone that's made especially for them.
这家公司希望这个时段在看电视的孩子们会想要购买这部手机，这部专为他们定制的手机。
6 .But the same company will make a different commercial to be shown during, say, a program about business or a business news show.
不过，这家公司同时还会制作出另一则不同的广告，在比如商务节目或商务新闻节目期间播出。
7 .Now for this group of people, business people, the company will have to show how efficient their phone is, how it can handle all business easily and maybe even save money.
那么，为了这群观众——商务人士，该公司会展示出他们的产品有多么高效，能够轻易地处理所有事务，甚至还能省钱。
8 .And here is the thing.
重点是：
9 .It's basically the same phone.
这基本上是同一部手机。
10 .The company has just made two different commercials to appeal to different groups of people.
只不过这家公司制作了两个不同版本的广告来分别吸引不同群体的顾客。