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1 .This is Scientific American's 60-Second Tech. I'm Larry Greenemeier. Got a minute?
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2 .You're watching something when what's-his-name comes onto the screen.
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3 .That guy...who was in that thing.
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4 .Why do you know that actor?
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5 .The obsession doesn't end until you find the answer in your brain or on the Internet Movie Database app, IMDB.
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6 .But now Amazon wants to move those vital actor names from the tip of your tongue to the tip of your finger.
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7 .In September, Amazon introduced X-Ray, a feature that people buying or renting movies through the site can use to instantly identify performers.
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8 .Just tap the screen as certain movies or TV shows play on your Kindle Fire tablet or Nintendo Wii U gaming device,
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9 .and X-Ray gives you popup bios for all visible actors.
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10 .The info comes from IMDB, which Amazon bought in 1998.
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11 .Viewers especially tormented when trying to identify voices of characters in animated films will appreciate IMDb's catalogue of more than 5 million performers.
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12 .Amazon's goal with X-ray is to edge out competitors Neflix, Hulu and Apple when it comes to streaming entertainment.
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13 .Now we just need more 4G networks so we can actually watch all this stuff.
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14 .Thanks for the minute, for Scientific American's 60-Second Tech. I'm Larry Greenemeier.
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