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1 .This is Scientific American's 60-Second Tech. I'm Larry Greenemeier. Got a minute?
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2 .Using social media is easy.
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3 .Understanding all aspects of social media is a whole lot harder.
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4 .For example, Twitter has become important for publishing and aggregating breaking news on the ground from around the world.
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5 .The Arab Spring a few years ago was probably the best example.
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6 .Twitter's influence is why the social media site is teaming with the M.I.T.Media Lab to create the M.I.T.Laboratory for Social Machines.
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7 .Its mission: to find new ways of extracting meaningful semantic and social patterns from Twitter's daily flood of selfies, rants and observations, both significant and insipid.
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8 .The new lab will not just analyze Twitter, other social and mass media are fair game too.
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9 .Twitter will be front and center, though.
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10 .They're making a five-year, $10 million commitment to the effort and providing researchers with access to its full stream of new and archived tweets, dating back to the very first tweet, Jack Dorsey's 24-character message in 2006.
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11 .And each day brings another 500 million freshly minted messages.
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12 .So, let's hope that, in addition to studying how we communicate in shorthand, the lab looks at how to keep valuable info on Twitter from being lost within the digital inundation.
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13 .Thanks for the minute, for Scientific American's 60-Second Tech. I'm Larry Greenemeier.
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