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1 .This is Scientific American's 60-Second Tech. I'm Larry Greenemeier. Got a minute?
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2 .Apple's efforts to improve your digital privacy have met with surprisingly strong resistance from companies and agencies that want your info.
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3 .Seems that confidentiality hampers efforts to track buying habits and bad guys.
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4 .The controversy revolves mostly around what's called Apple Pay.
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5 .By employing the newly released payment system, users of the latest i-devices can now buy things without flashing a credit or debit card.
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6 .Google's offered a similar digital wallet for years,
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7 .but Apple's version will not collect transaction info or store card numbers on your device.
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8 .Many retailers have bought in to Apple Pay.
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9 .It promises to be more secure than plastic,
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10 .and companies such as Staples need all the help they can get when it comes to data security.
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11 .But other outfits, including retail giants Walmart and Best Buy, have rejected the Apple Pay technology because it prevents them from tracking customer-purchasing preferences.
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12 .They're working on a rival smartphone payment app called CurrentC.
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13 .Meanwhile, law enforcement has demonized Apple over iOS 8, which passcode-protects photos and other info on the newest iPhones and iPads.
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14 .Apple doesn't store the passcodes, so it cannot turn them over even if there's a warrant.
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15 .Google will offer similar device encryption in an upcoming version of Android.
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16 .Apple exerted its will on the music and publishing industries.
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17 .We'll see if the company has the clout to now move the needle on privacy.
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18 .Thanks for the minute, for Scientific American's 60-Second Tech. I'm Larry Greenemeier.
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