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1 .This is Scientific American 60-Second Health. I'm Dina Fine Maron. Got a minute?
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2 .Don't judge a book by its cover.
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3 .And don't judge a pill by its color¡ or shape.
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4 .When prescriptions for post-heart-attack care got refilled and the same drugs suddenly came in different shapes or colors, patients were significantly more likely to stop taking their meds.
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5 .That's the finding from a study involving more than 11,000 patients that appears in the Annals of Internal Medicine.
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6 .Even when different looking pills contained the exact same active ingredient,
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7 .a change in color boosted the odds that patients would stop taking their heart medication by 34 percent.
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8 .A change in shape jumped the chance that patients would cease their meds by 66 percent.
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9 .There's no legal requirement to make generic and brand-name drugs appear alike.
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10 .But the study's authors say that the Food and Drug Administration should consider making consistent appearance the standard,
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11 .as such uniformity would likely result in more patients adhering to their medication regimens.
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12 .For now, we're all stuck reading pharmaceutical labels.
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13 .Thanks for the minute, for Scientific American 60-Second Health. I'm Dina Fine Maron.
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