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第1段
1 .<-NARRATOR:-> Now listen to part of a lecture on this topic in a business management class.
请听商务管理课上关于这个话题的部分内容。
2 .<-MALE PROFESSOR:-> OK, so we've been talking about starting a business...
我们一直在讲关于创业的内容。
3 .let's say I want to open up a pizza restaurant.
假设我想开一家披萨店。
4 .Well, I know how tough it is to make a new business succeed,
我知道一家新公司要想成功不是一件容易的事。
5 .and I want a sure thing.
而且我想要保险一点，
6 .So I contact a big company that owns a chain of pizza places-
所以就联系了一家有披萨连锁店的大公司。
7 .let's say it's called Pizza Town-
我们假设这家公司叫"Pizza Town"。
8 .and I pay for the rights to call my restaurant Pizza Town
我交钱就能获得给我的店取名叫"Pizza Town"
9 .and to sell Pizza Town's special, one-of-a-kind pizza.
和出售该公司特有披萨的权利。
10 .Now, since everyone's heard of Pizza Town... it's really popular...
那么，由于这家公司很受欢迎，
11 .I don't have to worry about whether people will want to eat my pizza or not.
大家都听说过它的名字，我根本不用担心会不会有人想吃我卖的披萨，
12 .I already know this pizza will sell well because it's a known thing...
我已经知道了这家店的披萨会卖得很好的，因为它是著名产品。
13 .and that means that there's a better chance my business will succeed.
这就意味着我的生意很可能会取得成功。
14 .Now, in exchange for being able call my restaurant Pizza Town,
为了能够给我的餐馆起名叫"Pizza Town"，
15 .I have to agree to run the business the Pizza Town way.
作为交换我必须同意按照Pizza Town的方式来运作。
16 .And Pizza Town trains me to do this.
Pizza Town也会对我进行培训。
17 .They show me how to do everything...
他们会向我展示应该怎么做每件事，
18 .how to make my pizzas taste like Pizza Town pizzas, how to advertise...
应该怎么做披萨才能使它吃起来像Pizza Town的披萨，该怎么打广告，
19 .even how to make my store look like a Pizza Town!
甚至连该怎么做才能使我的店看起来像Pizza Town的店，他们都会教我。
20 .Now, this means that I don't have a lot of freedom or choice in the way I run my business.
这意味着我在经营自己生意的方式上没有多少自由和选择。
21 .But in a lot of ways, this is great for me.
但是从很多方面来说，这对我都是很好的。
22 .After all, Pizza Town's way generally works...
毕竟Pizza Town的经营方式一般都成功了，
23 .they sell a lot of pizza.
他们卖出了很多披萨。