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1 .This is Scientific American 60-Second Science. I'm Karen Hopkin. This'll just take a minute.
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2 .What color is your living room?
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3 .Beige? Maybe eggshell?
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4 .Or is it cream, buff, ecru, khaki, or warm desert sand?
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5 .Chances are you have no idea, and you wouldn't be able to pick the shade out of an off-white lineup.
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6 .But before you go blaming your eyes, a new study suggests that the fault lies in our brains, which fail to commit to memory the actual colors we see.
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7 .The findings are in the Journal of Experimental Psychology.
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8 .To figure out why we're not so good at recalling hues, researchers first had subjects look at what's called color wheel on a computer screen.
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9 .The wheel included 180 shades in a circle, and subjects were asked to find what they considered the best example of, say, the color blue.
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10 .Turns out, most people agree on which shades are most representative of a given color. like a robin's egg blue for the truest blue or a parakeet-like color as the greenest green.
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11 .Shades like teal, which falls between green and blue, got the fewest votes.
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12 .Then came the memory bit.
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13 .A second group of volunteers looked at the computer screens.
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14 .This time, a colored square would appear briefly and, about a second after it disappeared, subjects were asked to find that color on the wheel.
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15 .The result: people tended to skew their answers toward the colors that had previously been identified as being the best specimen of that color, no matter what color they'd actually seen.
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16 .That is, if they briefly saw a teal square, which is bluish green (or greenish blue)—some volunteers would remember it as being more blue than it was, while others would swear it was more green.
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17 .The findings suggest that our brains tend to categorize from just a few choices when filing away colors.
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18 .So though a sunset might be unforgettable, its many subtle colors are actually impossible to recall.
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19 .Thanks for the minute, for Scientific American 60-Second Science. I'm Karen Hopkin.
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