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1 .This is Scientific American's 60-Second Science. I'm Erika Beras. Got a minute?
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2 .(List of side effects for a fake prescription drug in a parody of a TV ad.)
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3 .Medications come with long lists of potential side effects.
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4 .Now a study finds the litany of unpleasant consequences does not deter prospective purchasers.
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5 .In fact, those warnings might actually increase drug sales.
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6 .For the study, subjects were shown two different versions of ads for three different products: cigarettes, artificial sweeteners and medications.
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7 .One version of the ads clearly warned of potential perils, for example, hair loss, weight gain or stroke.
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8 .The other set of ads were warning-free.
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9 .Subjects who saw ads with warnings were initially less likely to buy the products.
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10 .But when surveyed again some time later, they were actually more likely to make the purchase than were those who saw ads without the warnings.
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11 .The study is in the journal Psychological Science.
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12 .The researchers say after some time goes viewers of the ads interpret the listing of negative side effects as a show of good faith: a sign of trustworthiness.
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13 .Who would have thought you could increase demand with...nausea, diarrhea, bloating, etcetera….
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14 .Thanks for the minute, for Scientific American's 60-Second Science. I'm Erika Beras.
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