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1 .This is Scientific American's 60-Second Tech. I'm Larry Greenemeier. Got a minute?
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2 .Your favorite TV shows may soon need a strong social-media presence if they're going to stick around for a while.
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3 .Networks and advertisers are hip to social media's power to publicize a show,
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4 .as well as TV's influence over the social media conversation.
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5 .They've even found ways to quantify this relationship.
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6 .Twitter and Nielsen, the company that tracks TV viewership, are creating a Nielsen Twitter TV Rating for each U.S.program starting with the fall 2013 season.
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7 .This rating will track the total number of couch potatoes watching TV and tweeting about it,
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8 .as well as anyone who happens to see those tweets.
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9 .Madison Avenue will learn who's watching and the extent of their influence online.
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10 .Twitter says its more than 140 million active users send one billion tweets every two-and-a-half days.
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11 .The portion that is about TV viewing habits should yield unprecedented demographic data about both viewers and Twitter users.
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12 .One anticipated result: shows about hipsters that get high Nielsen Twitter TV Ratings will feature even more ads for skinny jeans and coffee.
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13 .Thanks for the minute, for Scientific American's 60-Second Tech. I'm Larry Greenemeier.
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