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第1段
1 .<-NARRATOR:-> Listen to part of a lecture in a business class.
请听商务课上的部分内容。
第2段
1 .<-FEMALE PROFESSOR:-> People who are likely to buy a company's product are called target customers.
那些可能会购买一个公司的产品的人就叫做“目标顾客”，
2 .And these target customers influence a company's marketing strategy.
这些目标顾客影响着一个公司的营销策略。
3 .In order to develop a marketing strategy,
为了制定营销策略，
4 .a company will look at certain characteristics of the target customers to decide when and where to advertise...
公司会研究其目标顾客的某些特征以决定何时何地进行宣传，
5 .so that they'll reach the target customers most effectively.
这样他们就能最有效地接近目标顾客了。
6 .I'd like to talk to you today about two characteristics of target customers that can influence marketing strategy,
今天我想跟你们聊一聊能够影响营销策略的目标顾客的两个特征，
7 .specifically age and geographic location of the target customers.
确切地来说就是目标顾客的年龄和所处的地理位置。
第3段
1 .Say a company makes toy cars.
假设有一家制造玩具车的公司，
2 .Who are its target customers? Kids, right?
它的目标顾客是哪些人呢？孩子，对吗？
3 .So, if the company wants to make sure its television advertising reaches its target customers,
那么如果这家公司想要确保其电视广告中的信息传达到了它的目标顾客那儿，
4 .it'd want to advertise during times when kids are actually watching television...
它就会在孩子们看电视的时候播放广告，
5 .like during children's television shows.
比如在儿童电视节目期间。
6 .That way it can make sure that kids see the advertisements.
这样的话，它就能确定孩子们看到了这些广告，
7 .And that way the company'd get people in that age group...to go buy toy cars...
这样这家公司就能使得这个年龄段的人去购买这种玩具车了，
8 .or to ask their parents to buy 'em at least.
或者至少他们会叫父母去买。
第4段
1 .Now, another important characteristic to consider is geographic location...
要考虑的另一个重要的特征就是地理位置，
2 .places where the company's target customers live.
即该公司的目标顾客居住的地方。
3 .Think about a company that makes boats.
就拿一家造船公司来说吧。
4 .Its target customers are people who own homes near oceans or lakes...
它的目标顾客是住在海边或者湖边的人群，
5 .places where they can use boats.
在这些地方人们才用得上船，
6 .After all, people who don't live near water don't have much use for boats.
毕竟不住在水域附近的人是不会经常用到船的。
7 .So, by placing advertisements on signs along the road or on television in cities and towns that are near oceans or lakes,
结果也就能卖出更多船只。
8 .the company'd be more likely to reach the target customers for its boats...
这家公司就更能接触到想要购买船只的目标顾客，
9 .and sell more of 'em as a result.
结果也就能卖出更多船只。