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1 .<-NARRATOR:->Listen to a conversation between a student and her public relations professor.
1 .<-FEMALE STUDENT:->Hi, Professor Gordon. I really learned a lot from your lecture, the one about analyzing all those different segments of the population.
2 .Oh, the official term's "audience," right?
3 .I never imagined that one company could have over 30 audiences to communicate with.
1 .<-MALE PROFESSOR:->Yeah, a lot of students are taken aback by this.
2 .And some public-relations consultants don't figure it out till they've worked in the field a while.
1 .<-FEMALE STUDENT:->Everyone thinks public relations, er, PR's easy, but there's a lot to it.
学生：大家都以为公关，就是 PR 很简单，但是其实并不然。
2 .You really got to know what you're doing.
1 .<-MALE PROFESSOR:->Absolutely! [switching gears] Uh, so, Stacy, your e-mail implied that you needed my advice about graduate school?
1 .<-FEMALE STUDENT:->No, since my undergraduate degree will be in public relations, I've already decided to get a master's degree in marketing. Sorry I wasn't clear.
2 .My issue is, I've got two required courses and two electives. I'm trying to figure out which elective courses to take.
3 .[very unenthusiastic]My advisor suggested economics and accounting, but I'm not really sure...
1 .<-MALE PROFESSOR:->About...?
1 .<-FEMALE STUDENT:->[really hated these courses, found them insufferably boring] Well, I endured accounting and economics in high school. I barely stayed awake, they were so...
1 .<-MALE PROFESSOR:->[Laughingly interrupts just as she’s about to say the word,“ boring.” Clearly gets that she’s bored to tears by these subjects]OK, OK, I hear ya. [going back to subject at hand]Ah, you say you wanted a master's in marketing. You've got one more semester till graduation.
2 .Have you taken any marketing courses yet?
1 .<-FEMALE STUDENT:->[matter-of-factly]No. I-I figured I've got the marketing basics already since I've taken every PR and communications course offered here.
学生：没有。我想我已经有了市场营销学的基础了吧，因为我上了所有这里关于 PR 和交流课程。
1 .<-MALE PROFESSOR:->Well, there's some overlap between PR and marketing, but there're important differences, too.
2 .Marketing focuses on selling your product or service... uh, y'know, attracting customers through advertising, and also building relationships with customers. That's what a marketing department does.
3 .PR's all about... it involves relationships, too. That's why I'm saying the two fields overlap.
4 .But in PR, you're developing relationships with a wider range of audiences.
但是 PR 是与更多的受众客户来建立关系。
1 .<-FEMALE STUDENT:->Right, like employees, suppliers, the media.
2 .I do understand this in theory, but aren't you still selling your product, just in a different way?
1 .<-MALE PROFESSOR:->Not necessarily. [Gets a thought to help reinforce this]OK, do you remember that PR strategy I alluded to the other day, the one our university uses, a strategy that doesn't overlap with its marketing strategy?
教授：那不一定。你记得前几天我提到的 PR 战略吗？就是我们大学用的那个战略，它并不与市场营销战略重叠？
1 .<-FEMALE STUDENT:->You mean how the university invites local residents to attend certain lectures and classes for free?
1 .<-MALE PROFESSOR:->Yeah. This cultivates a sense of goodwill and helps the university avoid becoming isolated from the larger community.
2 .Bringing neighbors into our classrooms is good PR, but it's not marketing, since our neighbors aren't our "customers," for the most part.
1 .<-FEMALE STUDENT:->That's why I wanna focus on marketing in graduate school.
2 .Wouldn't having expertise in PR and marketing give me more career options?
难道说有了 PR 和市场营销两门的专业知识不会让我有更多的职业选择吗？
1 .<-MALE PROFESSOR:->Yeah, but you'll also want to enjoy your work.
2 .So, for your electives, why don't you take advertising principles and intro to marketing, which I teach.
3 .This way, you'd find out if marketing's something you really wanna pursue.
4 .Graduate school tuition's expensive, and these courses will give you a good overview of the field before committing yourself.
1 .<-FEMALE STUDENT:->[lamenting]I wish my advisor had suggested those courses!
1 .<-MALE PROFESSOR:->Well, I'm somone who's worked in both marketing and PR, so I can offer a different perspective than someone who only teaches.