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第1段
1 .<-NARRATOR:-> Listen to part of a lecture in a business class.
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第2段
1 .<-FEMALE PROFESSOR:-> OK, so, we've been discussing how companies use advertising to help sell their products.
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2 .Now, although advertisements can benefit companies,
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3 .there are people who are critical of advertising...
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4 .because of certain environmental problems it can cause.
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5 .So let's talk about two ways advertising can be seen to negatively affect the environment.
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第3段
1 .One way is by wasting natural resources...
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2 .like trees...by advertising to consumers who do not have a need for the product or service-
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3 .the advertisement's irrelevant or useless for them.
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4 .For instance, a piece of mail I got advertising a kitchen renovation service...
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5 .a whole big booklet-
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6 .lots of paper-about different ways to remodel your kitchen:
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7 .changing the floors, adding new cupboards or appliances.
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8 .But this was all a lot of wasted paper, wasted trees
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9 .because I don't even own my place. I rent an apartment!
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10 .So a kitchen renovation service is irrelevant to me-
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11 .I can't use it.
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12 .And I'm sure that booklet was mailed to lots of other people who also rent
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13 .and who just threw the booklet in the trash because they have no need for a kitchen renovation.
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第4段
1 .Now, additionally, advertising can have a negative effect on the natural beauty of the environment.
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2 .People are often less able to enjoy the beauty of the natural surroundings
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3 .if there are large advertisements blocking their view of the landscape
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4 .or distracting them from the natural beauty around them.
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5 .Let's face it, no matter how beautiful an area of nature is to begin with,
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6 .its beauty is damaged by visible advertisements.
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7 .So, like, for example, this happens with big advertisements on the side of roads-huge billboards.
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8 .Say there's a road passing through a beautiful area, in the mountains...
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9 .but there are all these big billboards advertising restaurants and products, along the side of the road.
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10 .The land is naturally very beautiful...
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11 .but you can't fully appreciate it...
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12 .the big billboard advertisements get in the way.
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