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1 .This is Scientific American's 60-Second Tech. I'm Larry Greenemeier. Got a minute?
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2 .Facebook cares a lot about what its users say on its social network.
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3 .By"care" I mean they want data they can use to serve tailored ads to Facebook users.
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4 .Now it looks like Facebook also cares a lot about what users don't say.
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5 .The company recently conducted a study to find out how often members censor themselves.
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6 .They didn't read messages or log keystrokes.
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7 .Instead Facebook considered a post or comment self-censored if it took more than 10 minutes to write and was at least five characters long.
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8 .Turns out, of the 3.9 million members studied 71 percent censor themselves.
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9 .Other key findings: posts are censored more frequently than comments.
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10 .Males are more likely to censor their posts.
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11 .And people are more likely to censor themselves when they're not sure who's reading their message.
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12 .Based on what's in my newsfeed, I only wish that more people filtered their posts.
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13 .And if Facebook moves ahead with plans to include video ads that automatically start to play,
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14 .it's going to get even more frustrating to find posts that are worth a read and a response.
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15 .Thanks for the minute, for Scientific American's 60-Second Tech. I'm Larry Greenemeier.
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