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1 .This is Scientific American 60-Second Science. I'm Christopher Intagliata. Got a minute?
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2 .Sunscreen can help prevent skin cancer.
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3 .Sunscreen can help you keep looking young.
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4 .So, which claim will motivate young people to use sunscreen?
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5 .To find out, researchers showed videos to 50 high-school juniors, who used sunscreen less than once a week, on average.
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6 .Half saw a video that stressed the health consequences of foregoing sunscreen:
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7 ."Did you know that having one bad sunburn in your life increases your chances of getting melanoma?"
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8 .The others saw a video that stressed the sun's effect on appearance:
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9 ."The skin damage can show up as wrinkles, dark spots, uneven skin tones, sagging skin and rough leathery skin."
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10 .Six weeks later, the kids who watched the health video hadn't changed their habits.
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11 .But the students who saw the beauty video were slathering on sunscreen three times a week.
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12 .The findings are in the Journal of the American Academy of Dermatology.
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13 .The study does have one limitation: teenagers are invincible.
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14 .So they might always be prone to favor beauty over health.
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15 .Still, the researchers say PSAs that combine both health and beauty messages could be just the thing to encourage older adults to change their ways.
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16 .At least, those willing to listen.
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17 ."I love tanning, I love to be bronze, you know, have that sexy tan look."
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18 .For Scientific American 60-Second Science. I'm Christopher Intagliata.
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