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1 .This is Scientific American's 60-Second Tech. I'm Larry Greenemeier.Got a minute?
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2 .TV is going to the dogs.
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3 .Because soon dogs can watch a channel that caters to their canine sensibilities.
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4 .DOGTV is already available in some markets and debuts nationally August 1 on DirecTV, at $6 to $10 a month.
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5 .Roku users also can subscribe.
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6 .Programs allegedly promote relaxation or stimulation, or simply display scenes of daily doggy life.
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7 .A "relaxation" preview on DOGTV's site features a montage of boats on a lake and pooches lounging in exotic locales, all set to a new age score.
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8 .The offerings are designed specifically for a dog's eyes and ears.
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9 .Images are colored to enhance details.
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10 .Contrast, brightness and frame rate are also tweaked to accommodate canine vision.
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11 .And sounds and music stay within a specific frequency range to keep canine viewers from being startled or agitated.
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12 .DOGTV's three-to-six-minute features are programmed to fit into the average stay-at-home dog's daily routine.
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13 .If the channel is a success, it could bring new meaning to the term watchdog.
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14 .Thanks for the minute, for Scientific American's 60-Second Tech. I'm Larry Greenemeier.
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