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第1段

1 .<-NARRATOR:-> Now listen to part of a lecture on this topic in a business management class.

现在,请听某堂商业管理课上的部分讲课内容。

第2段

1 .<-MALE PROFESSOR:-> So let me tell you about my own experience with this when I was working for a computer company a couple of years ago.

那么,现在让我来说说自己的一些经历吧。几年前,我供职于一家电脑公司。

2 .So one day, a coworker and I suggested we should give our computers a design makeover, make them look more up to date.

所以呢,有一天我的一位同事和我建议应该对电脑外观重新整改设计:让它们更加具有时代的气息。

3 .Market research was showing that new customers said they would be more interested in buying our computers if they looked cooler.

市场调查显示:如果我们的电脑看起来更炫酷的话,新顾客会更加有兴趣,会更加愿意购买。

4 .Our technology was advanced, but the outside design looked really old-fashioned.

我们的技术是进步了,但是电脑的外部设计看起来真是落后。

5 .At first, more than half the group supported us.

起初呢,组里有超过一半的人是支持我们的。

6 .There were a few senior managers there though who didn't support the design change.

但有一些高级经理不支持设计的变动。

7 .One of the senior managers said,"Our focus has always been on technology.

其中一位高级经理说:“我们的重心永远是要放在技术上,

8 .Changing the look is an unnecessary cost."

改变外观是不必要的花费。”

9 .Almost immediately, some of our supporters changed their minds.

基本上就在那一瞬间,我们的一些支持者们就改变主意了。

10 .Even my coworker changed his mind.

甚至我那位同事都改变想法了!

11 .When I asked him why after the meeting, he told me he didn't want to make a bad impression on the senior managers.

散会后,我问他为什么呀,他说自己不想给高级经理留下坏印象。

12 .He thought that disagreeing with them might jeopardize his chances of getting a promotion by not looking like a team player.

他觉得和他们意见不统一,会影响到自己的升迁机会,因为持反对意见的话会让自己看起来不善于团队合作。

13 .What about me?

那么我是怎么想的呢?

14 .I hate to admit it, but after a few hours of discussion, I started wondering if it was worth everyone's time to argue about this.

我很讨厌承认这一点,但是,经过几个小时的讨论后,我开始怀疑大家是否值得花时间去讨论这件事。

15 .As more people sided with senior management, I started to feel like I was the only one holding up the vote.

随着越来越多的人站在高级经理那边,我开始觉得只有自己一个人支持整改设计的投票。

16 .Everyone else seemed to think change wasn't necessary, so I voted against my own idea in the end.

似乎大家都觉得没有改变的必要。所以,最后我投了反对票,反对了自己的观点。

17 .So we unanimously decided to stay with the current old-looking design.

所以呢,我们全体一致认为要保持现有的老外观设计。

18 .But this decision ended up costing us a lot of money.

但是这个决定让我们付出了惨痛的代价,让公司损失了很多钱。

19 .That same year, our competitor came out with a new design that attracted some of our customers and prevented us from profiting on potential new customers.

就在同一年,我们的竞争对手推出了新设计,吸引了我们的一些客户,也让我们失去了从潜在客户获利的机会。