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第1段
1 .<-NARRATOR:-> Now listen to a lecture from a marketing class.
请听营销课上的部分内容。
第2段
1 .<-MALE PROFESSOR:-> OK, so I've actually got a few different examples of this.
事实上关于这个话题我有好几个不一样的例子。
2 .You know when I was kid, a character named Action Hero was really popular with my friends and me.
我小时候，一个叫做动作英雄的人物在我和朋友们之间非常流行。
3 .We would always watch the Action Hero program on television every week, and played games, pretending that we were strong and powerful as he was.
我们每个星期都会看电视上播的动作英雄节目，然后一起做游戏，假装我们像他一样强壮厉害。
4 .Then pretty soon we began seeing this small Action Hero figures in all the stores.
很快，所有的店铺都开始出售这种动作英雄的小人偶。
5 .And well we all just had to have them.
而我们都非常想买。
6 .I mean we'd been watching the television show for so long that it seemed only natural to want to own the toys too.
我是说，毕竟我们那么长时间以来一直在看这个电视节目，所以自然而然就也会想要拥有这些玩具了。
7 .Well I finally grew up and left the Action Hero television program and toys behind.
不过后来我终于长大了，也把这些动作英雄的电视节目和玩具抛之脑后了。
8 .But now I have a seven-year-old daughter who watches television a lot and also likes to play with her toys.
可是，现在，我有一个七岁的女儿，她很喜欢看电视，还有跟她的玩具们一起玩。
9 .And lately her favorite toy is a cute little baby doll with a big round face and lots of curly hair named Rosa.
最近她最喜欢的玩具是个可爱的小娃娃，这个娃娃长着一张大大圆圆的脸和很多卷卷的头发，它的名字叫做Rosa.
10 .All my daughters' friends have Rosa dolls too.
我女儿所有的朋友也都有这个叫Rosa的娃娃。
11 .And they enjoy going to each other's houses to play with them.
而且她们很喜欢去彼此家里一起玩这个娃娃。
12 .Then a few weeks ago, my daughter came running up to me all excited because she had just heard there was going to be a new television program on every week with the doll Rosa as the main character.
然后几个星期前，我女儿非常兴奋地跑到我面前，因为她刚听说以后每个星期电视上都会播一个新的节目，而那个Rosa娃娃就是节目主人公。
13 .So naturally she and all her friends have begun watching the show.
所以她和她所有的朋友自然开始看那个节目了。
14 .And it's already very popular, as popular as the toy doll.
而且这个节目最近非常火爆，和那个玩具娃娃不相上下。